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If you're new to Blogger (blogger.com) or want a clear walkthrough of every Dashboard area — Posts, Stats, Earnings, Pages, Layout, Theme and Settings — this practical guide will take you step-by-step with screenshots and actionable tips so you can publish better content, track performance and start monetizing.
Blogger Dashboard — Quick Overview
The Blogger Dashboard is your main control panel after signing in. It gives one-click access to everything: writing posts, moderating comments, reviewing traffic, managing pages, editing layout and theme, and configuring blog-wide settings.
The left sidebar typically includes: Posts, Stats, Comments, Earnings, Pages, Layout, Theme, Settings. At the top you will find the blog name, New post button and View blog link.
1. Posts — Write, Edit & Schedule
The Posts area is where you create and manage blog articles. Click New post to open the editor (Compose or HTML mode).
Key actions inside Posts
- Create: Add title, content, labels (tags), images and set metadata (search description).
- Schedule: Publish immediately or choose a future date/time.
- Edit: Update content, replace images, or refresh SEO fields for older posts.
- Organize: Use labels and a consistent URL slug structure (short, keyword-friendly).
SEO tip: Put the main keyword in the title and first paragraph, use an engaging meta description (between 50–160 characters), and add alt text for each image.
2. Stats — Understand Traffic & Performance
The Stats area provides basic analytics: pageviews, traffic sources, top posts, countries and devices.
How to use Stats
Use the stats report to:
- Identify your most-read posts — update and expand these to keep them ranking.
- Check traffic sources — optimize content for organic search if Google is your top source; push social content if social drives traffic.
- Find audience locations and device types — choose a responsive theme and adjust content language/format accordingly.
3. Comments — Moderate & Engage
Comments let you interact with readers and build community. The Comments panel lists pending comments, published comments and spam.
Best practices: Enable comment moderation to prevent spam, reply to constructive comments quickly, and pin important announcements as a comment.
4. Earnings — Monetize with AdSense
Blogger integrates with Google AdSense. The Earnings section helps you sign up and track ad revenue once approved.
Monetization checklist
- Create original, high-quality content that complies with AdSense policies.
- Add a clear Privacy Policy page.
- Apply to AdSense from the Earnings tab and follow any setup instructions.
- Once approved, place ads thoughtfully — avoid intrusive ad placements that harm UX.
5. Pages — Static Essential Pages
Use Pages for static content that doesn’t belong in the blog feed — About, Contact and Privacy Policy are the most common.
Must-have pages: About (introduce yourself), Contact (form or email) and Privacy Policy/Terms (required for ad networks).
6. Layout — Widgets & Structure
The Layout editor lets you add, remove and position gadgets (widgets) such as search box, profile, labels, archive, and AdSense ad units.
Layout tips
- Keep the layout uncluttered — prioritize content and a single, visible menu.
- Place social and search widgets where visitors expect them (header or sidebar).
- Use footer space for secondary links like Privacy Policy and Contact.
7. Theme — Design & Responsiveness
The Theme section controls your blog’s visual style. You can choose built-in templates or edit HTML/CSS for advanced customization.
Design advice: Choose a responsive theme (mobile-first), readable fonts, and simple color contrast. If you edit HTML, backup your theme before changes.
8. Settings — The Control Center
The Settings area contains everything from basic blog info to search preferences and custom code.
Important settings to configure
- Basic: Blog title, description and custom domain (if used).
- Privacy: Allow search engines to index your blog when you’re ready.
- Posts & comments: Choose comment moderation and post template if needed.
- Search preferences: Add meta description, custom robots.txt and structured data snippets for SEO.
- Custom code: Add analytics or verification scripts in the head or body sections.
Practical Examples & Quick Checklist
Before you hit Publish, run this quick checklist:
- Title includes the main keyword and is under ~60 characters.
- Meta description added (50–160 chars).
- Featured image with descriptive alt text.
- Labels/tags applied for organization.
- Internal links to other useful posts/pages.
- Mobile preview checked and theme responsive.
- Privacy Policy and Contact page available (important for AdSense).
Conclusion — Start Managing with Confidence
The Blogger Dashboard gives you everything you need to publish, manage and grow a blog. Learn each section step-by-step: write good posts, use stats to make data-driven updates, moderate comments, create essential pages, optimize layout & theme for readers, and configure settings for SEO and monetization.
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Follow the tips in this guide and you’ll be running a professional Blogger site in no time.
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